True Freedom: The Courage to Let Things Die

I met my client in the redwoods of the Oakland Hills. For our meetings, we hike together — moving through quiet trails, letting the rhythm of walking open the rhythm of conversation.

I’ve had the great honor of working with him off and on for over ten years. In that time, he’s left the tech world, built his own business, and grown into a leader who trusts himself completely.

Today, as we walked beneath the trees, he shared a story about negotiating a lease for a new store in a Santa Clara development. When the numbers didn’t align, he walked away.